You may or may not of heard about the incentives Dodge Canada just announced on the 2010 Dodge Ram 2500 and 2010 Dodge Ram 3500 for July – August As far as factory incentives go these are pretty impressive. So much so, I thought I would write a quick blog post to explain the “fine print” in the offer.
For the months of July-August, if you purchase a new or demo 2010 Dodge Ram 2500 or 2010 Dodge Ram 3500 from any Alberta Dodge Dealer, you will have the choice of;
1. No charge Cummins Turbo Diesel engine. (Value $9,245) or…
2. Two low rate financing options; (0% for 36 months or 2.5% for 84 months.) Both finance options come with a factory rebate of $4,500.
Which is better, the free Cummins engine or the low rate and rebate?
This depends completely on how long you plan to keep the truck and how much money you wish to put down. For example, if you are a cash buyer or if your down payment is substantial, obviously the free engine ($9,245) would be a better choice.
Many people who are financing the majority of the purchase go with the low rate as the interest savings over several years quickly add up.
If you are unsure which option makes the most sense for you, I recommend sitting down with one of our finance managers before making a decision. They can run multiple scenarios for you showing the total cost for each option.
Remember, the price you pay in the end is the total of all you put down plus the payments you make. The terms of the financing can have a bigger impact on the total price than the actual price of the vehicle in some cases.
Oh, one more thing, 2010 is the first year for the new body style on the Ram Heavy duty trucks. If you haven’t seen one yet, drop by for a look. We have lots of them.